Will.I.Am Dial Smartwatch Launch

Events, UK

On the 11th May, Will.I.Am put on two free shows at the Royal Albert Hall to launch his new smart watch, Dial, along with his new artificial intelligence, AneedA.

The show was held in-the-round of the venue, with a large podium in the middle designed to look like the smart watch itself. This meant designing a PA System that consisted of eight individual hangs of EM Acoustics HALO-C spread around the arena, with a total of 128 cabinets.

Will was joined by an array of guests, including Tinie Tempah, Ricky Wilson from the Kaiser Chiefs, and Lydia Lucy who was coached by Will on The Voice. Also joining him on stage for a special reunion were Taboo and Apl of The Black Eyed Peas, marking their first performance together in five years.

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