Immersive audio helps interactive Nike retail event create a whole new experience
DeltaLive, one of the leading authorities in immersive audio, were recently tasked by specialist creative agency XYZ, on behalf of Nike. The brief was to create a unique immersive audio experience for a Nike event held in a disused warehouse in Nine Elms, South West London.
The auditorium and artistic content lent itself to using the L-ISA technology as opposed to deploying the usual playback format of Stereo. Using the L-ISA technology (by L-Acoustics) gave the event a unique edge. The result was an engaging, immersive and bespoke consumer experience, which is so important in today’s retail market.
The L-ISA technology is the most important technological evolution in immersive sound. It is singularly the biggest change in our industry in the last 30 years. To create the audio experience, we used the three-sided video screen auditorium, incorporating a total of 15 X-Series 15’s and 4 SB8 sub woofers. This created a unique immersive space in which XYZ, on behalf of Nike, could showcase their audio and visual experience. The immersive sound-track content was created and narrated by Church of Sound. It showcased a selection of images and video clips showing diverse cultural experiences that the audience could artistically relate to.
During the day the event was open to the public where guests could design and customise the new products. This was followed by an evening event for VIP’s, invited guests and celebrity DJ’s playing within the space.
DeltaLive have created an L-ISA demo room at our London HQ. It is ideal for showcasing the technology and products and provides an environment to programme projects. For more information, please visit our website: www.deltalive.com.
“When we took the initial brief from Nike, one of the key elements of the event they wanted us to include was an immersive audio/visual experience for the guests. Through the use of DeltaLive’s, L-ISA system combined with a 3 sided, 36m projection screen, we were able to create an environment that enabled the content producers to record, produce and play an immersive 360-degree soundtrack and film within the space.
From start to finish, DeltaLive provided an impeccable service, assisting with the pre-production and programming of the raw audio files through to flawless delivery and management onsite. Nothing was too much of a challenge and the onsite team were eager to help in any way they could with last minute changes. Big thanks to the DeltaLive team for helping deliver such a memorable experience, looking forward to the next one.” Will Webster from award-winning experiential marketing company, XYZ.
DeltaLive
because experience matters